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2025 Seller Market Update: Why Homes Are Sitting & What Today’s Buyers Look Like

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Based on NAR’s 2025 Profile of Home Buyers & Sellers

The Market Has Shifted — And It’s Affecting Every Seller


The newest national data shows a major change in who is buying homes. It’s not your property—it’s the current buyer pool. Understanding today’s buyers is key to understanding why some listings take longer to sell.


There Are Far Fewer First-Time Buyers


  • First-time buyers used to make up about 40% of the market.

  • Today, they make up just 21% — the lowest ever recorded.


High prices, interest rates, and limited affordability have pushed many new buyers out of the market, meaning fewer overall showings.


Buyers Who Are Active Have Much Stronger Finances


The majority of today’s buyers are:


  • Paying all cash (26%, a record high)

  • Making large down payments (19% median)

  • Older, repeat buyers using equity from a previous sale


These buyers are highly selective and expect value, condition, and competitive pricing.

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Fewer Families Are Buying Right Now


Only 24% of buyers have children under 18 — the lowest on record.

If your home is geared toward families, the number of qualified buyers in that category has simply shrunk.


Sellers Are Staying in Their Homes Longer


Homeowners used to move every six years.

Now they stay 11–15 years.


Longer stays mean less movement overall in the market and fewer buyers actively relocating.


New Construction Is Strong Competition


Builders are offering:


  • Mortgage rate buydowns

  • Incentives

  • Customization options


This pulls some buyers away from existing homes, especially properties needing updates or repairs.

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What This Means for Your Listing


Your home is not being overlooked.

The reality is that the current buyer pool is smaller, more financially competitive, and more selective than in past years.


Homes are still selling, but today’s buyers respond best to:


  • Strategic and realistic pricing

  • Move-in ready condition

  • Strong presentation and marketing

  • Clear value compared to new construction options


Patience and adaptability are essential in this market.


How I Position Your Home to Sell

As your REALTOR®, I:


  • Track current buyer trends and adjust strategy accordingly

  • Price listings based on up-to-date market behavior

  • Provide high-quality marketing and exposure

  • Use showing feedback to refine our approach

  • Remain proactive in keeping your listing competitive


 
 
 

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