Every year, the National Association of REALTORS® releases one of the most important snapshots of our industry — the Profile of Home Buyers & Sellers. And this year’s report makes one thing clear: We are in a market of extremes. On one end are buyers coming in strong with cash, equity, and financial power. On the other end are first-time buyers who are being pushed farther and farther from homeownership. These dynamics are shaping real estate nationwide — and we’re feeling the ripple effects...

For decades, Hawai‘i has captured the imagination of people around the world. The islands represent something deeper than a vacation destination — they symbolize peace, possibility, and a lifestyle built around nature, community, and intentional living. But when it comes to making Hawai‘i home, there are two distinct groups of people: the Dreamers and the Doers. Both groups love Hawai‘i. Both feel the pull of the ocean, the mountains, and the aloha spirit. But only one group turns that vision...

Based on NAR’s 2025 Profile of Home Buyers & Sellers The Market Has Shifted — And It’s Affecting Every Seller The newest national data shows a major change in who is buying homes. It’s not your property—it’s the current buyer pool. Understanding today’s buyers is key to understanding why some listings take longer to sell. There Are Far Fewer First-Time Buyers First-time buyers used to make up about 40% of the market. Today, they make up just 21% — the lowest ever recorded. High prices,...